Burn the old playbook*
Burn the old playbook*
Burn the old playbook*
What we build shapes how we live.
So I talk about how we can make sure we're building great experiences..
What we build shapes how we live. So let’s stop building bullshit.
Speaker & Panelist
for Brave Builders
Speaker & Panelist
for Brave Builders
Hi, I'm Melinda. 👋
Hi, I'm Melinda. 👋
I'm a lifelong nerd lifelong nerd who combined my love of games and my fascination with people's behavior into an award-winning expertise. With 15+ years in leadership, I have advised, built, and led early-stage venture-backed companies.
I have collaborated with global organizations such as Aegon, Elsevier, and Rituals, contributed to Interreg initiatives, advised the European Commission and Goethe-Institut, and serve on the advisory board of the SXSW Pitch competition.
As one of the early voices in gamification, I've gone on to become a globally trusted authority on behavior change and technology ethics. My work has earned multiple awards, including two Red Dot Awards.
I'm a lifelong nerd lifelong nerd who combined my love of games and my fascination with people's behavior into an award-winning expertise. With 15+ years in leadership, I have advised, built, and led early-stage venture-backed companies.
I have collaborated with global organizations such as Aegon, Elsevier, and Rituals, contributed to Interreg initiatives, advised the European Commission and Goethe-Institut, and serve on the advisory board of the SXSW Pitch competition.
As one of the early voices in gamification, I've gone on to become a globally trusted authority on behavior change and technology ethics. My work has earned multiple awards, including two Red Dot Awards.
I want to disrupt the defaults to build what’s next.
I want to disrupt the defaults to build what’s next.
Talks that change how your audience thinks, not just what they think about.
I speaks on AI and ethics, gamification and human behaviour, and the future of work, in short what happens to people when systems are (or are not) designed with them in mind. I've appeared at SXSW, HATCH, World Usability Day, Gamification World and 50+ events worldwide and been featured by outlets including BBC, Sprout, and PAGE.
I speaks on AI and ethics, gamification and human behaviour, and the future of work, in short what happens to people when systems are (or are not) designed with them in mind. I've appeared at SXSW, HATCH, World Usability Day, Gamification World and 50+ events worldwide and been featured by outlets including BBC, Sprout, and PAGE.
From Cheat Codes to Conscious Choices
World Usability Day Estonia 2023
Where's the line between motivating people and manipulating them and what happens when designers don't know the difference?
Where's the line between motivating people and manipulating them and what happens when designers don't know the difference?
Where's the line between motivating people and manipulating them and what happens when designers don't know the difference?
The Danger of Gaming
the System
The Danger of Gaming the System
HATCH Conference 2022
Why designing for engagement without understanding the system underneath it is the most dangerous thing a designer can do.
Why designing for engagement without understanding the system underneath it is the most dangerous thing a designer can do.
UX & Gamification: The Big Picture
Gamification Europe 2019
Why UX, narrative, and gamification belong in the same conversation, and what happens when designers don't realise they already are.
Why UX, narrative, and gamification belong in the same conversation, and what happens when designers don't realise they already are.
Why UX, narrative, and gamification belong in the same conversation, and what happens when designers don't realise they already are.
Achievement Unlocked! Gamification Best Practices
The Danger of Gaming the System
Gamification World 2016
What is at the core of good gamification and why does gamification not really exist?
What is at the core of good gamification and why does gamification not really exist?
