Supporting founders
in making decisions that
shape their companies
Supporting founders
in making decisions that
shape their companies
Built. Led. Learned.
I’ve been a founder and sat in CEO, COO, and CPO roles in early-stage companies, guiding teams through finding product–market fit, making intentional pivots, and navigating pressure moments to build $1M+ businesses. I draw on lived experience to shorten learning curves, bring senior judgment to the decisions you’re facing right now, and support you in growing into the leader your company will need next.
The Playbook
Intentionality
Intentionality
Curiosity & Play
Curiosity & Play
People First
People First
Courage + Care
Courage + Care
Self-Awareness
Self-Awareness
Intentionality
I believe meaningful work starts with knowing your objective, motivation, and values. Strategy starts with why this, why now, and why us, not a pile of to-dos pretending to be progress.
Curiosity & Play
I believe curiosity and play are superpowers, not distractions, for discovering answers. A playful mindset keeps you open, adaptable and willing to explore without fear or ego.
People First
I believe a business is its people. Caring for your people is caring for your business. Treating people like adults whose perspectives matter, not interchangeable worker bees.
Courage + Care
Building something meaningful requires courage: choosing a direction, committing without hedging, & staying steady in uncertainty. Make choices from care & conviction rather than fear.
Self-Awareness
You can’t lead well without keeping your ego in check. Self-awareness means knowing yourself, & being able to regulate under pressure, keeping emotion from hijacking strategy.
This works well for
This works well for
This works well for
Funded pre-seed & seed-stage founders
Founder-led teams facing real decisions
Those who want challenge, not cheerleading
Funded pre-seed & seed-stage founders
Founder-led teams facing real decisions
Those who want challenge, not cheerleading
This isn’t a fit for
This isn’t a fit for
This isn’t a fit for
Idea-stage projects
Those avoiding hard decisions
Those looking for day-to-day ownership
Idea-stage projects
Those avoiding hard decisions
Those looking for day-to-day ownership
Methodology.
I don't work from a single methodology. I combine mentorship, strategic advising, and coaching, using each when it's actually useful. Sometimes you need lived perspective. Sometimes you need challenge. Sometimes you need better questions. The value is knowing which is needed, and when.
Mentorship
Mentorship
Mentorship is about learning. It’s teaching from lived experience.
Mentorship looks to the past.
It grounds the work in lived experience and real perspective. It's a reminder that you’re not alone, and others have been here before.
sharing what I've seen, tried, & learned
offering insider perspective
handle uncertainty and failure
help you avoid repeat mistakes
shorten learning curves
Advising.
Advising.
Advising is about direction. It’s about decisions.
Advising happens in the present.
It helps you make the decisions that are live right now. This is the heart of the work: challenge, framing, and sense-checking combined.
clarify the real decisions
challenge assumptions & reasoning
pressure-test options
surface trade-offs & downstream effects
commit without hedging
Advising is about direction. It’s about decisions.
Advising happens in the present.
It helps you make the decisions that are live right now. This is the heart of the work: challenge, framing, and sense-checking combined.
clarify the real decisions
challenge assumptions & reasoning
pressure-test options
surface trade-offs & downstream effects
commit without hedging
Advising is about direction. It’s about decisions.
Advising happens in the present.
It helps you make the decisions that are live right now. This is the heart of the work: challenge, framing, and sense-checking combined.
clarify the real decisions
challenge assumptions & reasoning
pressure-test options
surface trade-offs & downstream effects
commit without hedging
Coaching.
Coaching.
Coaching is about you. This is about who you are becoming.
Coaching builds for the future.
It builds self-awareness and helps you grow into the leader your company will need next. It strengthens how you think, decide, and show up.
self-awareness and leadership growth
regulate yourself under pressure
energy, ego, and resilience
how you show up for your team
how you evolve as your company evolves
Coaching is about you. This is about who you are becoming.
Coaching builds for the future.
It builds self-awareness and helps you grow into the leader your company will need next. It strengthens how you think, decide, and show up.
self-awareness and leadership growth
regulate yourself under pressure
energy, ego, and resilience
how you show up for your team
how you evolve as your company evolves
Coaching is about you. This is about who you are becoming.
Coaching builds for the future.
It builds self-awareness and helps you grow into the leader your company will need next. It strengthens how you think, decide, and show up.
self-awareness and leadership growth
regulate yourself under pressure
energy, ego, and resilience
how you show up for your team
how you evolve as your company evolves
— 01
Advisor
Trusted outside perspective.
Senior, independent perspective to help you pressure-test decisions, challenge assumptions, and see what you might be missing.
Founders who want an experienced external brain to sharpen their thinking and sense-check key decisions.
•
1–2 calls / month
•
Limited async
•
Advisory only
€1,000 /pm
— 01
Advisor
Trusted outside perspective.
Senior, independent perspective to help you pressure-test decisions, challenge assumptions, and see what you might be missing.
Founders who want an experienced external brain to sharpen their thinking and sense-check key decisions.
•
1–2 calls / month
•
Limited async
•
Advisory only
€1,000 /pm
— 01
Advisor
Trusted outside perspective.
Senior, independent perspective to help you pressure-test decisions, challenge assumptions, and see what you might be missing.
Founders who want an experienced external brain to sharpen their thinking and sense-check key decisions.
•
1–2 calls / month
•
Limited async
•
Advisory only
€1,000 /pm
— 02
Advisor+
Ongoing strategic support.
A consistent strategic partnership to help you navigate complexity, hold the bar on decisions, and build clarity and momentum over time.
Funded pre-seed and seed founders navigating growing complexity who want consistent, senior thought partnership.
•
Up to 4 calls / month
•
Regular async access
•
Review work
€2,400 /pm
— 02
Advisor+
Ongoing strategic support.
A consistent strategic partnership to help you navigate complexity, hold the bar on decisions, and build clarity and momentum over time.
Funded pre-seed and seed founders navigating growing complexity who want consistent, senior thought partnership.
•
Up to 4 calls / month
•
Regular async access
•
Review work
€2,400 /pm
— 02
Advisor+
Ongoing strategic support.
A consistent strategic partnership to help you navigate complexity, hold the bar on decisions, and build clarity and momentum over time.
Funded pre-seed and seed founders navigating growing complexity who want consistent, senior thought partnership.
•
Up to 4 calls / month
•
Regular async access
•
Review work
€2,400 /pm
— 03
Fractional
Hands-on during critical moments.
Deeper involvement during high-stakes phases to unblock decisions, shape direction, and support what matters most.
Founders in high-stakes phases, pivots, hiring inflection points, fundraising, or leadership strain.
•
Up to 8 calls / month
•
Priority async access
•
Hands-on work
€5,000+ /pm
— 03
Fractional
Hands-on during critical moments.
Deeper involvement during high-stakes phases to unblock decisions, shape direction, and support what matters most.
Founders in high-stakes phases, pivots, hiring inflection points, fundraising, or leadership strain.
•
Up to 8 calls / month
•
Priority async access
•
Hands-on work
€5,000+ /pm
— 03
Fractional
Hands-on during critical moments.
Deeper involvement during high-stakes phases to unblock decisions, shape direction, and support what matters most.
Founders in high-stakes phases, pivots, hiring inflection points, fundraising, or leadership strain.
•
Up to 8 calls / month
•
Priority async access
•
Hands-on work
€5,000+ /pm
Value.
The goal is always the same: fewer distractions, better decisions, and a company that works for the people building it. Working with me helps you think better, not just decide faster, and build capability rather than dependency.
Get Started Now
Start with the question that’s already on your mind.
We offer a range of customizable programs tailored to the specific needs of your business and team. Some of our most popular programs include:
Do we have product market fit?
3 sessions
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Check whether you truly have PMF or if you’re seeing early signals that need sharper interpretation.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Is our current strategy sound?
1 session
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Sense-check your current direction and surface gaps, risks, or unexamined assumptions.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Is our MVP doing its job?
1 session
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Pressure-test whether your MVP is learning the right things or if you are just shipping features.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Are we scaling too early?
2 sessions
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Assess whether growth is coming from real signal or premature optimism and pressure.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
What story are we telling?
1 sessions
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
See wether your internal and external narratives match the reality of the business.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
How do we align our stakeholders better?
1 sessions
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Map stakeholders - investors, partners, customers - and clarify where alignment is breaking down.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Do we need to pivot?
2 sessions
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Explore whether it’s time to stay the course, adjust, or make a more fundamental shift.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
What’s Not Being Said?
1 sessions
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Surface tensions, misalignment, or unspoken concerns that are quietly slowing things down.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
What Should We Focus On?
1 sessions
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Cut through competing priorities and decide what actually deserves attention right now.
One-on-one sessions focused
on personal development, goal setting, and overcoming challenges.
One-on-one sessions focused on personal development, goal setting, and
overcoming
challenges.
Getting clear on these questions is critical to the health and direction of your business.
Every session includes guided support to help you think it through properly — or you can start with a free 15-minute discovery call to see if this is the right fit.
Contact us today for a free consultation to discuss how life coaching can help your team reach their full potential.
The Missing Role
Building a company puts you in a constant stream of decisions, many of them ambiguous, arbitrary, and deeply human. What's often missing isn't effort or ambition, but a trusted, experienced outside perspective. You don’t need more accountability or to-do lists; you need clearer thinking, stronger strategy, and support when it matters. That’s the role I play.
The Missing Role
Building a company puts you in a constant stream of decisions, many of them ambiguous, arbitrary, and deeply human. What's often missing isn't effort or ambition, but a trusted, experienced outside perspective. You don’t need more accountability or to-do lists; you need clearer thinking, stronger strategy, and support when it matters. That’s the role I play.
The Missing Role
Building a company puts you in a constant stream of decisions, many of them ambiguous, arbitrary, and deeply human. What's often missing isn't effort or ambition, but a trusted, experienced outside perspective. You don’t need more accountability or to-do lists; you need clearer thinking, stronger strategy, and support when it matters. That’s the role I play.