Supporting founders
in making decisions that
shape their companies

Supporting founders
in making decisions that
shape their companies

Supporting founders
in making decisions that
shape their companies

— 01

Sessions

When you need a sharp outside perspective, fast.

One focused hour on the whatever decision, problem, or direction you're stuck on. No retainer or commitment needed.

60 minute session

Book one or more

Book again anytime

— 01

Sessions

When you need a sharp outside perspective, fast.

One focused hour on the whatever decision, problem, or direction you're stuck on. No retainer or commitment needed.

60 minute session

Book one or more

Book again anytime

— 01

Sessions

When you need a sharp outside perspective, fast.

One focused hour on the whatever decision, problem, or direction you're stuck on. No retainer or commitment needed.

60 minute session

Book one or more

Book again anytime

— 02

Advisor

Consistent strategic support, without the full-time hire.

Regular calls and async feedback to pressure-test decisions, sense-check direction, and keep momentum going.

Up to 4 calls / month

Regular async access

Strategic feedback & review

— 02

Advisor

Consistent strategic support, without the full-time hire.

Regular calls and async feedback to pressure-test decisions, sense-check direction, and keep momentum going.

Up to 4 calls / month

Regular async access

Strategic feedback & review

— 02

Advisor

Consistent strategic support, without the full-time hire.

Regular calls and async feedback to pressure-test decisions, sense-check direction, and keep momentum going.

Up to 4 calls / month

Regular async access

Strategic feedback & review

— 03

Fractional

Embedded in your company when it matters most.

Deeper involvement during high-stakes phases, pivots, fundraising, leadership strain, or simply a period where you need more than advice.

Regular calls

Priority async access

Hands-on work

— 03

Fractional

Embedded in your company when it matters most.

Deeper involvement during high-stakes phases, pivots, fundraising, leadership strain, or simply a period where you need more than advice.

Regular calls

Priority async access

Hands-on work

— 03

Fractional

Embedded in your company when it matters most.

Deeper involvement during high-stakes phases, pivots, fundraising, leadership strain, or simply a period where you need more than advice.

Regular calls

Priority async access

Hands-on work

The Playbook

Intentionality
Intentionality
Curiosity & Play
Curiosity & Play
People First
People First
Courage + Care
Courage + Care
Self-Awareness
Self-Awareness

Built. Led. Learned.

I’ve been a founder and sat in CEO, COO, and CPO roles in early-stage companies, guiding teams through finding product–market fit, making intentional pivots, and navigating pressure moments to build $1M+ businesses.

I bring senior judgment to the decisions you’re facing right now, and support you in growing into the leader your company will need next.

Methodology.

I combine mentorship, strategic advising, and coaching, using each when it's actually useful. Sometimes you need lived perspective. Sometimes you need challenge. Sometimes you need better questions. The value is knowing which is needed, and when.

Mentorship

Mentorship

Mentorship is about learning. It’s teaching from lived experience.


Mentorship looks to the past.
It grounds the work in lived experience and real perspective. It's a reminder that you’re not alone, and others have been here before.


  • sharing what I've seen, tried, & learned

  • offering insider perspective

  • handle uncertainty and failure

  • help you avoid repeat mistakes

  • shorten learning curves

Advising.

Advising.

Advising is about direction. It’s about decisions.


Advising happens in the present.
It helps you make the decisions that are live right now. This is the heart of the work: challenge, framing, and sense-checking combined.


  • clarify the real decisions

  • challenge assumptions & reasoning

  • pressure-test options

  • surface trade-offs & downstream effects

  • commit without hedging

Advising is about direction. It’s about decisions.


Advising happens in the present.
It helps you make the decisions that are live right now. This is the heart of the work: challenge, framing, and sense-checking combined.


  • clarify the real decisions

  • challenge assumptions & reasoning

  • pressure-test options

  • surface trade-offs & downstream effects

  • commit without hedging

Advising is about direction. It’s about decisions.


Advising happens in the present.
It helps you make the decisions that are live right now. This is the heart of the work: challenge, framing, and sense-checking combined.


  • clarify the real decisions

  • challenge assumptions & reasoning

  • pressure-test options

  • surface trade-offs & downstream effects

  • commit without hedging

Coaching.

Coaching.

Coaching is about you. This is about who you are becoming.


Coaching builds for the future.

It builds self-awareness and helps you grow into the leader your company will need next. It strengthens how you think, decide, and show up.


  • self-awareness and leadership growth

  • regulate yourself under pressure

  • energy, ego, and resilience

  • how you show up for your team

  • how you evolve as your company evolves

Coaching is about you. This is about who you are becoming.


Coaching builds for the future.

It builds self-awareness and helps you grow into the leader your company will need next. It strengthens how you think, decide, and show up.


  • self-awareness and leadership growth

  • regulate yourself under pressure

  • energy, ego, and resilience

  • how you show up for your team

  • how you evolve as your company evolves

Coaching is about you. This is about who you are becoming.


Coaching builds for the future.

It builds self-awareness and helps you grow into the leader your company will need next. It strengthens how you think, decide, and show up.


  • self-awareness and leadership growth

  • regulate yourself under pressure

  • energy, ego, and resilience

  • how you show up for your team

  • how you evolve as your company evolves

This works well for

This works well for

This works well for

  • Funded pre-seed & seed-stage founders

  • Founder-led teams facing real decisions

  • Those who want challenge, not cheerleading

  • Funded pre-seed & seed-stage founders

  • Founder-led teams facing real decisions

  • Those who want challenge, not cheerleading

This isn’t a fit for

This isn’t a fit for

This isn’t a fit for

  • Idea-stage projects

  • Those avoiding hard decisions

  • Idea-stage projects

  • Those avoiding hard decisions

Get Started Now

Jump into a session with the question that’s already on your mind.

We offer a range of customizable programs tailored to the specific needs of your business and team. Some of our most popular programs include:

Do we have product market fit?

Do we have product market fit?

60 minutes • $249.-

60 minutes • $249.-

60 minutes • $249.-

Check whether you truly have PMF or if you’re seeing early signals that need sharper interpretation.

Check whether you truly have PMF or if you’re seeing early signals that need sharper interpretation.

Is our current strategy sound?

Is our current strategy sound?

60 minutes • $249-

60 minutes • $249-

60 minutes • $249-

Sense-check your current direction and surface gaps, risks, or unexamined assumptions.

Sense-check your current direction and surface gaps, risks, or unexamined assumptions.

Is our MVP doing its job?

Is our MVP doing its job?

Review + 60 minutes • $699.-

Review + 60 minutes • $699.-

Review + 60 minutes • $699.-

I'll review your MVP, leave you feedback, and we'll work on it together in a live session.

I'll review your MVP, leave you feedback, and we'll work on it together in a live session.

Pitch Deck Review: What's our story?

Pitch Deck Review: What's our story?

Review + 60 minutes • $499.-

Review + 60 minutes • $499.-

I'll review your pitch deck, give it back to you with annotations, and we'll work on it together in a live session.

I'll review your pitch deck, give it back to you with annotations, and we'll work on it together in a live session.

How can we improve retention?

How do we align our stakeholders?

Review + 2x 60 minutes • $999.-

90 minutes

We'll dive into your product & explore what design patterns and techniques, like gamification, could be used.

We'll dive into your product & explore what design patterns and techniques, like gamification, could be used.

Map stakeholders, investors, partners, customers - and clarify where alignment is breaking down.

Do we need to pivot?

Do we need to pivot?

60 minutes • $249.-

60 minutes • $249.-

Explore whether it’s time to stay the course, adjust, or make a more fundamental shift.

Explore whether it’s time to stay the course, adjust, or make a more fundamental shift.

Getting clear on these questions is critical to the health and direction of your business.

Ready to get started?

Good decisions compound. A few hours a month can change the quality of the decisions you make for the rest of it.

Consent Preferences